Honest by. was launched in 2012 by Bruno Pieters, former art director of Hugo, a diffusion line of Hugo Boss. He spent a year traveling around Southern India, where he observed the locals “wore clothes that were grown, woven and sewn from sources they could identify around them.”
Being the first company to offer customers complete transparency in price and manufacturing, Honest by shares the full breakdown in material composition, the supplier and manufacturer information for every single element of the garment, including the labels and packaging, as well as full calculations of the wholesale and retail markups. Not only are we given the information of the location and size of the production facility, they have included the design time and number of fittings involved with each garment pattern as well as cutting, assembly, and steaming time. Now that is what we call full disclosure and a brand we can all get behind!